The Jaecoo J7 is shaking up the Australian market with a surprising move! Less than a year after its debut, the entry-level J7 Core has been discontinued, leaving buyers with a more expensive starting point.
But here's the twist: Omoda Jaecoo is offering the mid-spec Track grade at the same price as the former Core model, starting at $37,990 drive-away. This strategic decision aims to provide buyers with more features for their money, but is it a fair trade-off?
The Track grade boasts impressive upgrades, including dual-zone climate control, an eight-speaker Sony audio system, and a wireless smartphone charger. But it also comes with a catch—the plug-in hybrid J7 SHS, now offered in the Track grade, has some notable omissions. And this is where it gets interesting...
The Track grade, when compared to the discontinued J7 Core, adds a host of desirable features. From heated front seats to front parking sensors, it elevates the driving experience. But the real surprise is under the hood. All J7 petrol grades are powered by a 1.6-litre turbocharged engine, producing 137kW and 275Nm, mated to a seven-speed dual-clutch automatic transmission. That's a lot of power for an entry-level SUV!
And for those seeking more, the all-wheel-drive J7 Ridge adds larger wheels, a panoramic sunroof, and synthetic leather upholstery. But the plug-in hybrid J7 SHS, now available in the Track grade, has a different story to tell. It pairs a 1.5-litre turbo-petrol engine with an electric motor and a substantial battery pack, offering a 90-kilometre electric-only range. However, it lacks some of the Core's features, including the electric tailgate and the eight-speaker Sony audio system.
Controversially, the J7 SHS Track variant, introduced in 2025, reduced the cost of the plug-in hybrid but also removed some features. This raises questions about the value proposition for buyers. Is the price reduction worth the missing amenities? And what does this mean for the future of the J7 lineup?
As of 2026, the Jaecoo J7 lineup in Australia consists of two petrol grades and two plug-in hybrid grades, with prices ranging from $37,990 to $47,990 drive-away. The J7 Track, the new entry-level option, offers a compelling blend of features and performance. But is it enough to satisfy buyers who were eyeing the now-discontinued Core model?
For those seeking more, the J7 Ridge and J7 SHS Summit offer additional features and capabilities, but at a higher price point. And with the cashback offer on the 2025 models, buyers have an even more enticing option to consider.
So, what's your take on Jaecoo's strategy? Is the discontinuation of the entry-level Core a smart move, or does it leave a gap in the market? Share your thoughts in the comments below, and let's discuss the future of this intriguing SUV lineup!
