Bold statement: Kaia Gerber is redefining how we think about eyebrows, and she’s not afraid to discuss both the looks she loves and the trends she might resist. But here’s where it gets controversial: even a fashion icon like Gerber acknowledges the pressure to chase every fleeting beauty craze, including the dreaded possibility of thinning her brows for a moment of test-and-tell. In this interview, the 24-year-old model opens up about her preferred tools, her evolving makeup relationship, and why she stays loyal to favorites like NARS, all while candidly sharing a few habits that beginners can borrow or adapt.
A confident intro to her stance on brows sets the stage. Gerber expresses a curiosity about skinny brows, noting she would like to try them but remains mindful of the consequences; she previously thinned hers for a project and found that the effect lingered longer than she expected. Rather than commit to permanent shaping, she prefers to simulate the look with her go-to product, NARS Radiant Creamy Concealer, a shade of artistry she now shares as the brand ambassador.
On loyalty to NARS, she sums up her stance simply: if she could use only one makeup line for life, it would be NARS. The brand’s appeal isn’t just products; it’s a collaborative experience she regards as a dream come true, especially given her long-running relationship with François Nars, who cast her in Persona years ago. This history adds a meaningful layer to her excitement about this new chapter.
Regarding how her makeup taste has evolved, Gerber notes a shift from minimal personal wear to a deeper appreciation for beauty rituals. In her modeling days, makeup was professional and limited to shoots, but now the preparation process feels like a form of self-care and a meditative ritual she enjoys with friends. She emphasizes that many women wear makeup not to please others, but to honor themselves and their own moments of self-expression.
Her getting-ready ritual blends music, patience, and conversation. Lately, Rent’s soundtrack inspires her, and she enjoys curling her hair while applying makeup, creating a calm, unhurried atmosphere. She even treats facial time as social time, chatting with a friend or a partner who keeps her company during the routine.
Inspiration comes from the artists she works with, notably makeup maestros like Nina Park and Diane Kendall. She values the chance to learn directly from them and believes that observing skilled professionals in action offers the best beauty education. Gerber also comments on the digital shift, stressing that watching tutorials or behind-the-scenes content in real time is a missed opportunity if you’re scrolling rather than listening to beauty experts explain their choices.
Reuniting with François Nars feels like a natural fit, she says, because the brand has always celebrated beauty as an act of enhancement rather than concealment. She praises François’s color artistry and pigment precision, which she asserts is why NARS blushes remain a staple in her routine.
When asked about enduring beauty wisdom, she shares a succinct lesson from her mother: less is more. The idea is to let makeup accentuate one’s natural features without masking who you are. Her desert-island products include the NARS Radiant Creamy Concealer (a constant companion) and NARS Orgasm blush, which she remembers requesting from her mother at a young age and continues to favor for its timeless glow.
If there’s a makeup trend she’s drawn to, it’s skinny brows—but she’s cautious about committing fully. She worries about regrowth and admits she can at times “fake” the look with products, but she’s wary during certain times of the month when tweezing feels dangerously tempting. She acknowledges a common truth: beauty routines can be both magical and intimidating, and sometimes questions about self-image are the most provocative part of any trend discussion.
In short, Gerber’s perspective blends admiration for high-profile artistry with a practical, beginner-friendly approach. Her message is clear: choose products that feel true to you, invest time in your ritual, and stay curious about how small changes can enhance your confidence. And as she often reminds herself and her audience, beauty should be a self-expression tool—an ongoing conversation with yourself that invites others to chime in with their own experiences and opinions.
