Spotify is taking music videos to the next level! Premium users in the US and Canada can now access a growing library of official music videos, from studio recordings to live performances and covers. This exciting development brings fans closer to their favorite artists and enhances their listening experience. With over 70% of users expressing a desire for more video content, Spotify is responding to the demand. Music videos join other engaging features like Countdown Pages, Canvas, and Clips, providing artists with new ways to connect with their fans. The initial video catalog is limited, but it will expand quickly over the coming months. Premium subscribers can enjoy music videos on their TV, desktop, iOS, and Android devices. Simply select a supported track and tap 'Switch to video' to watch the music video continue where the song left off. For a full-screen experience, turn your device to landscape mode. Explore related music videos, browse by genre and era through playlists, or visit an artist's profile under the Music tab. Music videos are a powerful tool for building fandom, with fans 34% more likely to stream a track again and 24% more likely to save or share it after engaging with its music video. This is especially true for super listeners, who actively stream the artist 85% more in the next month. Get ready to dive deeper into the world of your favorite artists with Spotify's music videos!